Email isn't easy- it requires a lot of time and effort to come up with an email idea, create it, proof it, and deploy it. This doesn't even count the time it takes to create the perfect segment! The ...

Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...