Kids are clever, and as much as they marvel at their Elf on the Shelf's silly antics, they're also probably wondering about the little guy's whereabouts — namely, how it magically appears in a new ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

"The Elf on the Shelf" visitor is back in many American households this holiday season. Whether the impish house guest is leaving toilet paper trails throughout the house, hiding in Christmas trees or ...

Just scroll down to learn the basics, then head to the official Elf on the Shelf website for adorable ideas, videos, and ...

Earlier this month in Orlando, possessed by either a rush of Christmas spirit or a sixth sense that supernatural forces were afoot, a German shepherd named Zoey plucked an Elf on the Shelf named Sam ...

There's holiday khaos in the Kardashian household courtesy of the kiddos. But the pandemonium provided a healthy dose of cuteness overload. Kim Kardashian West couldn't believe her eyes when she ...

We see your Elf on the Shelf handiwork on social media, and it's so darn elaborate, it hurts. Meanwhile, some parents aren't as industrious, and it hasn't escaped the notice of people like Penn ...

SHELBYVILLE, Ind. — At Southwestern Elementary School in Shelbyville, students watched Thursday as first-year principal Beth Hoeing became a human ice cream cone. "We gave the kids a challenge back in ...

It's a national sensation: A tiny elf that moves about your house during the holiday season, transforming your loud, unruly kids into the Von Trapps with the mere threat of its watchful eye. But while ...

Around this time of year, plenty of families keep up the Elf on the Shelf tradition to help keep Christmas magic alive for their children. Their elf arriving at their house again on December 1 is ...