A television advert for E45 cream has been scrapped after The Mail on Sunday last week highlighted complaints that it trivialised drug abuse. Reckitt Benckiser, the British manufacturer of the cream, ...

A television advert for E45 cream – featuring a young woman talking about her addiction problems – has been accused of trivialising drug abuse. Sixty viewers have complained to the Advertising ...

Ever wondered how the ageless, ex Great British Bake Off judge Mary Berry keeps her youthful glow at the tender age of 84? Simple. With a classic bottle of E45 cream, for just £4.99! The household ...

Cream E45 is a rich emollient used in the treatment of dry skin conditions such as eczema, psoriasis and dermatitis. It is part of a complete therapeutic range which now includes Bath E45, Wash E45 ...

Sarah Jessica Parker has shared her secret to keep her skin hydrated in cold weather and it's a £6 lotion made by British skincare brand. As we step into December, the demand to turn on heater and ...

The campaign was created by advertising agency Euro RSCG. The Reckitt Benckiser owned brand aims to cut through the “over-crowded beauty market” and “high-tech” products and emphasise its position as ...

It’s finally summer, the weather's warm the sun's out and there’s no cloud in sight. I wish. The Great British summer has never been known to be smooth sailing, from heatwaves that leave you wishing ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...