A survey from Demandbase in conjunction with Wakefield Research on B2B digital marketing found that 89% of respondents said their digital marketing mix wasn’t optimized. In terms of digital ...

Modern enterprise companies, such as those in the Web3 and blockchain space, understand how to leverage the latest digital marketing tactics to engage with their target audiences. This is where ...

Understanding goals and meeting shoppers wherever they are in the customer journey is key to success. With half of product searches starting on Amazon, it’s imperative that brands take a comprehensive ...

Email is one of the most easy-to-use tools in the marketing arsenal. Only 10% rate it among the toughest, according to a study released earlier this month by Ascend2 and Research Partners. ' But that ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. "Marketing mix" is a term that describes the varying elements that play ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted a migration ...

Social media is the top digital marketing tactic/channel that small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft. The report was based on data ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...