Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

The U.S. Census Bureau’s latest releases show a broad demographic slowdown alongside rising business use of artificial intelligence. Updated county-level estimates point to reduced immigration, low ...

Demographics are perhaps some of the most important indicators for the housing market. An area’s demographics can impact housing demand, where builders operate, what type of housing product is ...

As I get closer to 60 years old, I find myself growing more contemplative. The story of my life is pretty simple and straightforward. I left home to go to college when I was 17. I worked 30-35 hours a ...

As real estate investors, we see great value in understanding long-term demographic trends. Population in the U.S. is overall growing, but there is quite a bit of disparity between regions. Higher ...

According to the Lansing Economic Area Partnership (LEAP), a new study shows that Lansing’s population growth trend and aging ...