Rapala’s giant Busch Light original lure is a must-have for fishing collectors

Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...
Idaho Statesman

Legendary lure comes from Finland, with love. And it’s an essential for Idaho anglers

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...
The Grand Junction Daily Sentinel

Remember Rapala as National Fishing Week begins

The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...