Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the longest ...

DCNR’s Julian Maza, left, discussed the items used on a fire truck with Mitchell Rivera and his six-year-old son Andy at the rear of the Pittston Memorial Library parking lot. Stephenie Dombrowski, of ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

Throughout the past 70 years, there's been one person, or bear rather, who has been responsible for educating the world about the dangers of forest fires. Smokey the Bear, the beloved spokesperson for ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message. Smokey Bear turns 80 this year. Did he help prevent forest ...