IMC Toys launches Cry Babies Magic Tears licensing programme with key partners including Bendon Publishing, Happy Threads and Intimo. IMC Toys has signed deals with three leading licensing partners to ...

Disney has partnered with IMC Toys for a special collection of Cry Babies dolls dressed as popular Disney characters for North America. The line features Cry Babies Tiny Cuddles with Mickey Mouse, ...

As part of its UK licensing strategy, IMC Toys bolsters Cry Babies Magic Tears brand with new announcements. IMC Toys is set to strengthen the licensing roll out for its hugely successful Cry Babies ...

Independent agency The Advertising Room has secured the account of international toy brand, IMC Toys, following a competitive pitch. IMC Toys, headquartered in Spain, the maker of such international ...