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Coke’s logo gets a handmade upgrade for its new adHumans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. A new ad campaign called “Every Coca-Cola is Welcome ...
In today's world of clean, sanitised logos, we don't often see wordmarks that are truly evocative – but judging by the response to the Cherry Coke logo from the nineties, it wasn't always that way.
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