Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. A new ad campaign called “Every Coca-Cola is Welcome ...

Logo on a busy background? Banned under pain of death, or at least an angry email and a high-level investigation. But how do you police that when you're a brand like Coca-Cola. You have one of the ...

In today's world of clean, sanitised logos, we don't often see wordmarks that are truly evocative – but judging by the response to the Cherry Coke logo from the nineties, it wasn't always that way.