Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...

Digitization has done that.” He also acknowledged that Coca-Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors. Ads using ...

Coca-Cola is the original Christmas advertiser. In 2022, we rewrote the Christmas rules with an insightful campaign idea and innovative media approach. A daunting but clear brief: our Christmas throne ...

When they launch, we are ready with our products. Coca-Cola and Christmas was a global activation. It’s very ingrained with the Coca-Cola brand. We wanted to scale our journey and stress test all the ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?