Cambridge Analytica first emerged as an offshoot of SCL about five years ago, according to public filings. The company declined through a spokesman to comment on its corporate structure.

The British data-mining firm Cambridge Analytica is facing massive scrutiny. Facebook late last week banned the company, saying it violated the platform’s policies by failing to delete data on ...

Kosinski and Stillwell developed an app in 2012 – MyPersonality – which tested for the Big Five personality traits used in psychometric tests: openness, conscientiousness, extraversion ...

How Cambridge Analytica’s Facebook targeting model worked — according to the ... a person’s previous Big Five scores are about 70 to 80 percent accurate in predicting their scores when ...

Facebook’s stock has fallen more than 13 percent since the New York Times reported over the weekend on a data leak that allowed Cambridge Analytica to harvest 50 million users’ data.

Posters depicting Cambridge Analytica's CEO Alexander Nix behind bars, with the slogan 'Our Data Not His. Go Straight To Jail' are pictured at the entrance of the company's offices in central ...

The personality test Cambridge Analytica used gives users an "OCEAN" score for Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism.

Brittany Kaiser is a data rights activist and whistleblower of Cambridge Analytica, the political consulting firm that harvested the data of 87 million Facebook users and did work for the 2016 ...

By comparison, a person’s previous Big Five scores are about 70 to 80 percent accurate in predicting their ... Cambridge Analytica could say that it was identifying people with low openness to ...

But millions feel that they can’t delete their accounts. As The Daily Beast pointed out, the company has a knack for sucking users back into its vortex. But even before the Cambridge Analytica ...