More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...

Add Yahoo as a preferred source to see more of our stories on Google. The Cast of Freevee's 'Jury Duty' Amazon Freevee’s hit series Jury Duty was the No. 1 show on connected TV for the week of May 1, ...

At the Bowie Performing Arts Center, people turned out for a Motown explosion. The event was held by CTV, the cable station in Prince George's County that has delivered local news, cable access shows ...

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, "TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the ...

Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward ...

Enter Your Email to Unlock This Article Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As previously announced, CTV treats ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And ...

What connected television is, what marketers should know and how its expanded profile is affecting analytics strategy. Video has attracted huge interest among marketers and consumers alike, with ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...