German automaker Borgward has largely faded into obscurity, but in the mid 1950s, they were on top of the world. By 1955, ...

The revival of the Borgward marque three years ago by a Chinese truckmaker, a grandson of company founder Christian Borgward, pallets of renminbi and vaguely Audi design cues was always ambitious.

STUTTGART -- The rebirth of the iconic German brand Borgward with Chinese backers appears to be foundering. Borgward began selling cars in China and Europe after Foton, the commercial vehicle ...

Back in 2015, Borgward announced it was back from the dead. The name and trademark had been sold to a Chinese company, and less than a year later, Zombie Borgward had a car to sell called the BX7. It ...

His automotive adventure started reporting on various motorsport events as a sports writer before moving onto a full-time auto career with various sites, including This Week In Motors and ...

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

The Isabella is perhaps the only Borgward model that those enthusiasts who know Borgward can readily name, so it was only a matter of time that the reborn brand cashed in on its most recognizable ...

If you don't know what Borgward is, you might want to ask your grandfather about it. The German brand was first launched in 1919, but subsequently went under in 1961, never to be heard of again. In ...

Carl Borgward is a builder of genius, a clumsy manager of a large enterprise, a dilettante in financial matters, and a lovable human being. Thus Hamburg’s Die Welt, in an atypically Teutonic blend of ...

A veteran auto industry official is going to head the attempt to relaunch a famous German brand that stopped making cars 54 years ago. Ulrich Walker, who formerly headed China operations for ...