Bodyform and This Girl Can are partnering on a new campaign to empower women and girls to stay active and confident while on their periods. With the success of the Lionesses and the England netball ...

From scraped knees from running, to raw toes from ballet, the ad shows women taking part in a number of different sporting activities and overcoming various bloody obstacles, ending with the tagline ...

This week, Olympian Fu Yuanhui was praised for speaking openly about painful period cramps after she came fourth in the women’s 4x100m medley relay. While she was comfortable speaking out about ...

This case study describes how feminine hygiene brand Bodyform set out to own online share of voice with minimal marketing investment, by challenging taboos with a provocative film featuring sport, ...