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The battle over beauty “dupes” just got more interesting. In a major win for e.l.f. Cosmetics, a California federal judge ruled that its Lash ’N ...

Wolff Olins has given the 50-year-old beauty brand a facelift as it looks to reinvigorate itself amid a fiercely competitive market Founded in 1976 as the brainchild of San Francisco-based twin ...

The cleaning brand has teamed up with Benefit Cosmetics to create its own version of a makeup towel to help easily wipe away everything from your go-to TikTok mascara to powder foundation.