The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...

Applying benchmarks to your marketing initiatives lets you determine the effectiveness of your efforts compared to the best practices in your industry. When you determine which companies are achieving ...

Marketers often ask about benchmark data. But what marketers often forget is that building up benchmark data requires testing and time. Basic metrics can include clickthrough rate or email open rate, ...

Running a B2B agency, let alone a successful one, can be extremely challenging. The combination of tight budgets, hard-to-reach customers, complex markets and (sometimes) poor appreciation of ...

Benchmarking is a way of evaluating performance metrics in a given organization by comparing them to similar performances in one or more (usually external) sources – these may be competing ...

Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you needed to or not) reduced the size of your database.