Clever marketing is an imperative in industries where competition is high: beer-brewing in the US, for example. According to analysts Nielsen, more than 3,900 new beer products are launched every year ...

Beer company Molson Canadian has released a set of plantable coasters in specially-marked can packs as part of the company’s ‘Red Leaf Project.‘ When planted and watered, the seeded beer mats will ...

If you can stay sober long enough to build one, a company called Sentilla has developed a DIY “smart” beer coaster that could lead to a myriad of new drinking games for you and your friends to enjoy.

Beer coasters with a valuable message are making the rounds in social media, thanks to a viral tweet. The coasters are a project of the Time to Change project, a UK-based organization dedicated to ...

It’s a crisp November morning in Germany’s Black Forest, and I’m standing beside a pile of lumber as big as a house in the loading area of the world’s largest beer coaster factory. The factory, in the ...