The BMW Group has doubled down on integrating the metaverse as part of the BMW experience. The brand has launched its Supplierthon today. Its goal is to attract researchers, startups, and pioneering ...

As part of its centenary celebrations, German bike maker BMW Motorrad released into the wild a second model in its range of electric scooters. Following in the footsteps of the CE 04, the CE 02 comes ...

Cars and their touchscreens can already cause sensory overload inside. BMW’s now bringing more of the other senses into the mix. BMW’s big plans for future infotainment lean heavily into what you can ...

In this episode of “Gen C,” Avery and Sam chat with BMW’s Head of Digital Experiential Content, Gaming and the BMW Metaverse Pia Schörner about the automaker's forward-thinking approach to engaging ...

BMW and Porsche have both recently ramped up their own Web3 plays, while Baby Shark is dipping into the blockchain gaming sector, but just for kids. German luxury car manufacturer Porsche has ...

Las Vegas — It's not science fiction anymore. Car owners may soon have their vehicles serviced with the help of augmented reality, and they may explore a virtual world while charging their electric ...