I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often ...

For years, experts have urged B2B merchants to take inspiration from B2C digital commerce, emphasizing the importance of providing a seamless user experience. This is particularly crucial for catering ...

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ -- Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) ...

There is a lot of talk about how machine learning, AI, and big data can be used to help B2B companies improve their efforts. While there’s no disputing this, there is a large misconception that B2C ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing ...

BOSTON--(BUSINESS WIRE)--BlueSnap, powered by Payroc, the Global Payment Orchestration Platform for B2B and B2C businesses, today announced the availability of fully compliant credit card surcharging ...