The notion of B2B e-commerce is unique in terms of providing relatively easy access for enterprises and startups to gain contracts that would normally have been out of their reach. The pre-B2B ...

The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce. Ecommerce is now just an essential staple of ...

Just like consumers, business-to-business buyers want 24/7 access to providers and purchase options, making traditional marketing and sales techniques obsolete, Forrester Research says in a new report ...

B2B eCommerce is the new normal benchmark against the best now for digital success! Download this report now by Adobe and Wunderman Thompson to find out more. Content, Creative & Campaigns, Strategy ...

As B2B companies increasingly pivot toward digital commerce, the pressure to modernize platforms and keep up with buyer expectations is mounting. While terms like “headless commerce” may have gained ...

The business-to-business (B2B) landscape is changing as it shifts away from the traditional offline territory towards a more online world. This shift has been quite rapid, as the B2B ecommerce volume ...

Save for fintech and clean tech, B2B e-commerce and retail was the leading destination for venture capital dollars over the last five years. The premise of digitizing the continent’s mom-and-pop ...