The B2B healthcare market is full of opportunities for businesses to make their mark. But that doesn’t mean it’s an easy thing to do. Be patient and be prepared to make adjustments to your strategy as ...

Retailers have faced many challenges over the past year. Supply chain problems have highlighted inventory visibility issues. Digital experiences created new engagement challenges as retailers worked ...

WASHINGTON -- Three-quarters of retailers said the difficulty of coordinating promotion management with manufacturers and vendors is a major obstacle to increased use of B2B e-commerce, according to a ...

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Challenges in collecting outstanding receivables are pervasive, impacting small businesses nationwide and creating serious concerns. > Late Payments: Three in five B2B invoices are paid late. > Bad ...

B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha. The report was based on data from ...

Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Join FinextraTV as Romain Mialane, Direct to Corporate Lead, Visa, and ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. One of the channels that has ...

It is clear that account based marketing tools are gaining traction with B2B marketers and a recent survey suggests that the number one challenge marketers face is the inability to identify the ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...