SaaS marketers in the B2B sector have a simple task before them: achieving the best possible return on ad spend (ROAS) for their company. To many marketers, that simply means maximizing the number of ...
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...
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