Future-focused brands know that mascots can embody a brand and bring it to life.

The DC Air All-Stars are not a household name. Nor should they be. The sight of inflatable mascots dancing to mid-90s pop music is hardly a sight worth bestowing upon the rest of the world. Yet, for ...

Yes, it's Minnesota high school football playoff season. But any Awesome Blossom or Superlark in the state will tell you it's always high school mascot season. SBLive Sports' love for unique mascots ...

The bracket is live for SBLive Sports' NCAA Tournament-style contest to determine the best high school mascot in America, and Round 2 is underway.

AND FROM THE COURT TO THE HOSPITAL. THE MARCH MADNESS ENERGY IS REACHING KIDS OVER AT THE UNIVERSITY OF IOWA STEAD FAMILY CHILDREN’S HOSPITAL THIS YEAR. TAKE A LOOK AT THIS PICTURE HERE. I BETWEEN ...

COOKEVILLE, Tenn. — When most people see her, she's a large yellow eagle clad in a purple suit. But in a few days, she will walk across the stage as a student of studio art and claim her degree.

I’d never heard of Fort Worth-based WDS Logistics until yesterday afternoon, when I saw one of its trucks rolling through Carrollton. The truck caught my eye because of the company’s distinctive ...

What makes you a fan of a certain college football team in Utah? Maybe you went to that college or have followed them throughout your life. Another reason could be that you simply love their mascot.

At the end of July, AI recreated all 30 mascots in Major League Baseball. That was interesting. Now AI — artificial intelligence for those who aren't hip to the times — has recreated all 32 mascots of ...

A lot is going on across the WNBA right now. The Minnesota Lynx are surging to a historically good winning percentage, even while superstar Napheesa Collier is sidelined with an ankle injury. The Las ...

This is the amusing moment awesome mascots danced with visitors at a Thai theme park. Spor Ramita was entertained by three lively mascots as they performed at the Chocolate Ville in Bangkok, Thailand, ...