Apple is reportedly testing a bold new finish for the iPhone 18 Pro as it splits design strategy between colorful Pros and a more restrained foldable.

Apple's iPhone 17 Pro and iPhone 17 Pro Max have been runaway hits in China, but their success has little to do with new AI or camera features – it's largely down to the color. Or at least, that's ...

After the success of the “cosmic orange” finish on the iPhone 17 Pro, Apple is reportedly preparing an even more daring color ...

The latest iPhone took off in China for a reason few buyers elsewhere expected. It is a small design choice with an oversized ...

In the past, Apple seemed to have taken the view that serious products should have muted hues while cheaper ones can be colorful. We’ve seen that pattern with the iPhone where brighter colors were ...

Apple is planning new iPhone 18 models. A deep red color is being tested for the Pro and Pro Max versions. This follows the popular orange color on the iPhone 17 Pro. The company may keep orange and ...

Apple is preparing a study in contrasts for its next generation: a bold, "Deep Red" flagship for the iPhone 18 Pro.