Apple has famously bragged that it will never invade your privacy to serve ads, but it does have an ad business on its App Store and elsewhere.

New ads on the App Store homepage are part of Apple's growing effort to monetize your attention and kneecap its Silicon Valley competitors.

Apple News+ content is not currently included. Previously, Apple promoted these services through the Entertainment tab of the site. Now, they have significant homepage presence, albeit below the fold.

Want to catch 'On The Rocks' without signing up for an Apple TV+ subscription? The Sofia Coppola movie and a handful of others are now on sale via the Apple TV app for the first time.

Elon Musk suggested without evidence that Apple blocked AI apps that aren't made by OpenAI from topping the App Store.

Musk said in an X post that Apple's actions were an "unequivocal antitrust violation." ...

Elon Musk on Monday targeted Apple and OpenAI in an antitrust lawsuit alleging that the iPhone maker and the ChatGPT maker ...