The notification in question appeared as a live activity banner on the user’s iPhone which said, “Claim your Super offer!” ...

Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Uber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared with Marketing Dive. The ...

Windows 8 Ads-in-Apps is “building new ways to give consumers different modes of engagement with advertising, [creating] an opportunities for marketers to communicate in a whole new way,” according to ...

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail rush, Salesforce reports that 43% of ...

Lyft’s media network has grown a lot in two years. After launching in 2022 with in-car placements on tablets and out-of-home inventory on bike stations, Lyft rolled out in-app advertising, including ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Today, one of the most effective ways to monetize your apps is advertising, which market is evolving every year. The right promotion of your mobile app will help you increase the number of downloads ...