Even as he’s added muscle to Airtel’s marketing offerings, Sharma has also been a key player in extending the brand’s reach elsewhere. In February this year, Airtel officially launched its Airtel Ads ...

Airtel Africa has launched Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad ...

On the B2B side, Airtel is reorganising its channels as well as product portfolio. During the quarter, Airtel also rolled out additional digital solutions across Airtel Ads, Airtel IoT and Safe Pay.

Airtel recently launched Airtel Ads – a brand engagement solution that allows brands of all sizes to curate consent-based and privacy-safe campaigns to one of the biggest pools of quality customers in ...

Airtel aims to deploy Aqilliz’s advanced blockchain technologies at scale across its fast-growing Adtech (Airtel Ads), Digital Entertainment (Wynk Music and Airtel Xstream) and Digital ...

Airtel’s ceiling on expenditure is aimed at balancing out the low tariff the mobile operator charges in its drive to grow subscriber numbers in a market dominated by Safaricom, says Mutuma.

Perplexity is now the top free app on Apple’s US App Store, surpassing ChatGPT and Google Gemini, fuelled by word of mouth, ...