Global sneaker and lifestyle brand Adidas has expanded its Into The Metaverse non-fungible token (NFT) ecosystem with the release of the ALTS by Adidas collection. Adidas first released its Into The ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Almost one year after the big reveal of its Into the Metaverse strategy, Adidas Originals is back with its ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. This week adidas has been teasing ALTS by adidas, via the ...

Yuga Labs is gearing up to launch a new game in the Otherside metaverse, but it’s not 3D, while NFT trading volume for NFL All Day pumped 570% over the past seven days. The Adidas /// Studio, or ...

Adidas has partnered with Stepn, a move-and-earn app, to introduce a limited-edition, non-fungible token sneaker collection, according to a Monday press release. The Stepn x Adidas Genesis Sneakers ...

Adidas is entering the metaverse. The sportswear brand has joined forces with the non-fungible-token (NFT) brand Bored Ape Yacht Club, NFT comic series Punks Comic, and cryptocurrency investor Gmoney ...

Are you a print subscriber? Activate your account. By Gillian Follett - 13 hours 25 min ago By Bradley Johnson - 14 hours 53 min ago By Ewan Larkin - 14 hours 56 min ago By Jon Springer - 18 hours 13 ...