Dive Insight: With its Stepn collaboration, Adidas is diving deeper into NFTs. In early 2022, Adidas teamed up with Prada to launch an NFT project to promote the Adidas for Prada Re-Nylon collection.

In 2022, Adidas unveiled phase two of its web3 strategy, Unbox The Impossible, and prominently featured its Bored Ape NFT, Indigo Hertz, in the FIFA World Cup ad campaign. Even in 2023, amidst an ...

expand Adidas was named in a proposed class action lawsuit for its promotion of NFTs and cryptocurrencies Courtesy of Adidas By Demi Lawrence – Staff Reporter, Portland Business Journal Dec 13, 2022 ...

The Adidas Originals x FEWOCiOUS collection was meant to include an NFT and a physical Adidas Originals Campus 00’s sneaker designed by the 20-year-old artist. By Rosie Perper |Edited by Toby ...

Each NFT was tradeable, but they could also be redeemed for Adidas’ Forum Low 84 sneakers in an exclusive Triple White color pattern for holders willing to burn, or destroy, the NFT.

Holders of Adidas' Into The Metaverse NFTs can burn their tokens to join the new dynamic NFT ecosystem. By Rosie Perper UpdatedApr 13, 2023, 5:38 p.m. PublishedApr 12, 2023, 10:27 p.m.

It's been nearly two years since Adidas dipped its toes into the metaverse space with the release of its first NFT project in December 2021. Continuing its imprint in the space, the Three Stripes ...

This means that PayPal’s guarantee will no longer cover NFT sales over $10,000 against false claims, chargebacks, or scams that could lead to monetary losses. Adidas and Stepn release NFT sneakers ...