adidas Originals Into the M ...

The company is behind the venture, Adidas, of world-famous sportswear makers, which has joined hands with the fitness app, which is known by the name Stepn, working on the blockchain known as Solana.

In a move that merges sportswear with the burgeoning world of digital assets, athletic giant Adidas has announced a collaboration with move-to-earn fitness app Stepn. The partnership kicks off ...

has rocketed to the top of NFT charts—giving rise, along the way, to partnerships with Adidas and Universal Music Group, and, most recently, a movie deal with Coinbase. Owners of the BAYC NFTs have ...