Dive Insight: With its Stepn collaboration, Adidas is diving deeper into NFTs. In early 2022, Adidas teamed up with Prada to launch an NFT project to promote the Adidas for Prada Re-Nylon collection.

In 2022, Adidas unveiled phase two of its web3 strategy, Unbox The Impossible, and prominently featured its Bored Ape NFT, Indigo Hertz, in the FIFA World Cup ad campaign. Even in 2023, amidst an ...

Holders of Adidas' Into The Metaverse NFTs can burn their tokens to join the new dynamic NFT ecosystem. By Rosie Perper UpdatedApr 13, 2023, 5:38 p.m. PublishedApr 12, 2023, 10:27 p.m.

The Adidas Originals x FEWOCiOUS collection was meant to include an NFT and a physical Adidas Originals Campus 00’s sneaker designed by the 20-year-old artist. By Rosie Perper |Edited by Toby ...

Adidas and Stepn release NFT sneakers . Move-to-earn game Stepn announced that it partnered with popular shoe retailer Adidas to release co-branded sneaker NFTs on the Solana network.

Each NFT was tradeable, but they could also be redeemed for Adidas’ Forum Low 84 sneakers in an exclusive Triple White color pattern for holders willing to burn, or destroy, the NFT.

It's been nearly two years since Adidas dipped its toes into the metaverse space with the release of its first NFT project in December 2021. Continuing its imprint in the space, the Three Stripes ...

Dearnostalgia and Moto’s NFT art. Source: Adidas The open edition NFTs will be sold for 0.03 Ether a pop, $49 at current prices, while the limited editions will go for 0.15 ETH, or $245.

According to the drop's website, the Adidas Originals x FEWOCiOUS collection is a "harmonious collision of perspectives" that includes an NFT and an artist-designed physical Adidas Originals ...

Adidas hinted that it would dial up its NFT efforts in 2022 when it dropped its first collection at the doorstep of the new year. The “Into the Metaverse” NFTs featured 30,000 tokens and ...

Adidas previously partnered with Italian luxury house Prada on a Polygon-based NFT collection and most recently, the brand showed off new styles in Decentraland during the platform's Metaverse ...