Adidas GMR is available today online and in some first-party stores. It costs $40 with several insole sizes (US 4.5 to 13.5) offered. Add 9to5Google to your Google News feed.

The GMR is really just a smart insole with a Jacquard Tag inside and can be placed in any adidas footwear. The basic goal is to measure movements and their strength, speed, distance, etc.

For $40, Google will send you a pair of Adidas GMR insoles — one of which will have the Jacquard sensor and the other will carry a dummy clip so that it doesn’t affect your foot’s balance.

Adidas's smart shoe insole powered by Google’s Jacquard technology can connect to your phone, track your real-world soccer antics, and then translate them into FIFA Mobile in-game rewards.

Google, Adidas, and EA have launched a smart insole, ... In any event, you can buy the Adidas GMR smart insoles and tag for £29.95, €34.99, or $35 via the Adidas website. News.

“Adidas GMR lives at the intersection of gaming and the material world because that’s where the audience is,” said Moritz Kloetzner, Adidas Football’s director of business development.

The product is called the Adidas GMR, and it’s on sale now. For $40, you’ll get two insoles, a Jacquard tag to put in the shoe of your dominant foot, and a dummy tag that goes in the shoe of ...

The Adidas GMR comes with a second-generation Jacquard Tag that can be found inside the Saint Laurent backpack and Levi’s Trucker jackets, both of which launched last year.

Adidas has unveiled a campaign to promote its new data-driven product GMR (pronounced "gamer"), which translates real-life football skills to improve players' performance in EA Sports' Fifa Mobile.

The tagline for GMR — which stands for “gamer” — is to “play connected.” The package features two insoles made by Adidas, with the included Jacquard Tag able to slot into either.