Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most... The Abercrombie Logo Loses Its Luxe SCOTT SIMON, ...

Abercrombie & Fitch is giving its traditionally logo-heavy apparel a facelift. The struggling brand will start stripping the once-desirable A&F name from most of its clothes in an attempt to entice ...

Abercrombie & Fitch ("A&F") has been a fashion business known for its brutally attitudinal brand iconography ever since its rebirth in 1988. But sales have been off for more than a few years now, so ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring, reports Kim ...

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Yesterday BuzzFeed announced that Abercrombie and Fitch is dropping its adorable moose logo. It was quite the shock to see the news, and it made me think... what would other iconic brands of my ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere. The company is ...

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Abercrombie & Fitch is to phase out selling its branded line of clothing in a bid to tempt back shoppers as sales at the American clothing brand fell by six per cent to $891m. The retailer, which has ...

Abercrombie & Fitch is ditching its traditional logo - that insignia the clothes it appeared on made the brand one of the most popular for young people in the past few decades. As teen choice's change ...

Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.