In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...
Introduced in late 1956 and discontinued only three years later, the Edsel brand is widely regarded as the world's largest automotive flop. Often described as a marketing disaster, Edsel cost Ford ...
The Henry Ford Museum's new "Driving America" exhibit displays a 1957 DeSoto Fireflite four-door hardtop, which I figured would make a good subject for this column. Four-door hardtops have all the ...
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