At the time, Sydney brushed off the controversy, and suggested that her ultimate end goal with the collab was to get people talking about her. When E! News asked her about the soap at the premiere of her Apple TV+ movie Echo Valley, the star quipped: “I think it’s more fun to see everyone else talk about it.”

Sweeney confirmed to WSJ that Dr. Squatch since sold to Unilever for $1.5 billion, although she refused to confirm whether she had any equity in the company. But when asked if she was thinking strategically, she said, “Yes. Very.”

Sydney Sweeney was at the center of attention when she launched a new range of bath soap. The unique element of the soap was that it was made with her bathwater. Marketed primarily for men, the product sold out within seconds despite facing heavy criticism online.