Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling especially good about the Big Bang Meca-10 Aspen One on his wrist.

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at the first event held Friday and Saturday at Buttermilk at Aspen Snowmass watched the competitors race down the mountain,

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.

This week in Aspen marks the debut of Shaun White's Snow League. It's a four-contest circuit that the retired three-time Olympic gold medalist hopes can alter the trajectory of halfpipe snowboarding.

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, March 29, at 1 p.m. ET

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen and it could spark a change in how competitions are approached.

Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live from Aspen, CO.

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun White, who holds a number of records in snowboarding. (He’s also long had a foothold in the skateboarding world.