The new offering follows the success of Polymarket-style event trading, but with CFTC-regulated contracts in the U.S.

Robinhood Markets (NASDAQ:HOOD) announced on Tuesday the launch of pro and college football prediction markets directly within the Robinhood app. Available through the Prediction Markets Hub, Robin Hood (NASDAQ:HOOD) customers can now trade on the outcomes of the most popular pro and college football games,

Robinhood has gotten a reputation as a platform where people make wildly speculative investments without sufficient guardrails. So it’s only right that it’s getting into the sports betting business. The company announced on Tuesday that it is launching “prediction markets” for college and professional football as part of a partnership with Kalshi.