The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
On Feb. 18, the Coca-Cola Company announced that, with a new product called Simply Pop, it is hopping on the prebiotic soda bandwagon being driven by brands like Poppi and Olipop. Simply Pop will ...
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Vita Coco has joined the Poppi pile on. In an obvious nod to the backlash following Poppi’s Super Bowl ad campaign, which ...