Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

HBO Max delivers quality titles and a premium vibe, but does its user interface match up with that reputation? It’s true that ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

The top creative exec at HBO and HBO Max says he's more concerned about Mike White's safety on 'Survivor' than he is over the ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Warner Bros Discovery will rebrand its streaming service back to HBO Max after Max failed to resonate with viewers.

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...

: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, ...

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ...