The US and EU have reached a trade agreement reducing most European goods' tariffs to 15%: but wine and spirits are cautiously optimistic about a zero-for-zero tariff situation

European Union wine and spirits producers could emerge among the few winners of a EU-U.S. trade deal agreed at the weekend that some European officials consider unbalanced. The high-level agreement, which imposes a 15% baseline duty for most EU goods entering the United States,

U.S. agreement, secured by President Donald Trump in Scotland, imposes a 15% tariff on most European goods but does not outline a tariff for the wine and spirits industry.

European Commission President Ursula von der Leyen said Sunday that a framework deal imposing 15% tariffs on EU goods imported to the U.S. did not contain any decision regarding the wine and spirits industry, adding that an agreement for the sector would be examined in the coming weeks.

European wine and spirit makers are uneasy about being left out of the new U.S.–EU trade deal and are pushing for their own exemption. It still allows for a

The United States and European Union reached a significant trade agreement that will change tariffs and increase energy purchases, potentially affecting consumer prices.

Following his meeting with the head of the European Commission, Trump declared that EU exports to the US would be subject to a baseline 15% tariff. EU leaders stand divided on the deal.

Earlier this year, the European Union threatened to impose a 50% retaliatory tariff on U.S. spirits in response to Trump’s tariff threats—triggering a sector-wide decline that subsequently pushed shares of Diageo ( NYSE: DEO ), Brown-Forman (BF.A, BF.B), and MGP Ingredients to multi-year lows.

The White House has confirmed that the 15% tariff agreed between the European Union and the United States includes pharmaceuticals and semiconductors.

Ireland has postponed the introduction of alcohol health warnings to 2028, which were initially set for 2026, due to concerns over international competitiveness and potential tariff impacts, particularly from the US.