The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee Vols athletic director Danny White won an impressive award this week, but he won't be able to enjoy it for long (if at all). White was named the athletic director of the year by the ...

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

White has also spearheaded a budget growth of $100 million off the field, Tennessee Athletics said. In fiscal year 2024, Tennessee Athletics amassed over $230 million in total operating revenue.

Texas will reportedly spend $35-40 million on its 2025 football roster between NIL and revenue distribution – here’s how Tennessee athletic director Danny White reacted to the gaudy figure.

Tennessee head coach Kim Caldwell calls out to her players during a NCAA Tournament Sweet 16 game between the Lady Vols and Texas at Legacy Arena in Birmingham, Ala., on Saturday, March 29, 2025.

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that ...

Tennessee’s Danny White was named the athletic director of the year by Sports Business Journal on Wednesday night. The publication cited major naming deals, a new talent fee for athletes, a ...

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that ...