AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic. (Scripps News) ...

AMC fans have sparked a debate online over a new feature the movie theater company launched on its app. Avid movie fans love AMC Theaters, not only for its commercials with Nicole Kidman, but also ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.

EXCLUSIVE: Following yesterday’s flurry of dramatic exchanges involving AMC, the National Association of Theatre Owners and Universal, Regal Entertainment owner Cineworld Group has now added its ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had pre-show ads for five years.

AMC Networks Reveals New Advertising Data Product in Pre-Upfront Briefing 'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

AMC strikes ad deal with National CineMedia; theaters to show premium “platinum spot” ads starting July 1. AMC to earn ad revenue cut as it boosts in-theater advertising amid box office ...

The ad made its debut in 2021 and quickly became a cultural phenomenon. Photo: AMC Fans were just settling into their seats to watch Nicole Kidman’s new film “Babygirl” when a scandal erupted.

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

AI advertising tip of the iceberg for AMC Networks new partnership AMC is getting into business with Runway, one of Hollywood's favorite generative AI companies.